Rousteing not only worked in close contact with Senofonte, but also with “B,” as he calls her, and her entire creative team. “We went to bed texting and emailing one another and woke up doing the same.” “By the end it felt like Marni and I were in a relationship,” the designer said with a laugh. Rousteing only had a few weeks to pull it all together, spending sleepless nights and long days creating the Egyptian-inspired gold-and-black cape with intricate embellishments as well as a hologram-fabric black jacket and bodysuit a collegiate-style embellished yellow hoodie with BΔK written on the front a camouflage and mesh minidress and a top decorated with a 2018 Beyoncé crest that shows a bee, a raised fist, a panther, and an Egyptian goddess.
Rousteing also dressed the 200-some dancers on stage, as well as Kelly Rowland and Michelle Williams, who will reunite with Beyoncé for a Destiny’s Child throwback moment. “Our silhouettes and our sort of Mad Max, futuristic take on military looks for Fall were a perfect fit.” But, of course, Queen Bey was not about to wear something that was going to be mass-produced, so Rousting went to work with Senofonte and the rest of Beyoncé’s team to create two custom Balmain stage wardrobes, one for each of her performances tonight and next Saturday night. “Marni told me that the shows were all about survivors and that B was looking for something in a military style,” Rousteing says. It all started when stylist Marni Senofonte approached Olivier Rousteing after his Fall 2018 runway show for Balmain and explained to him that she was trying to find the right designer to create custom looks for Beyoncé’s upcoming Coachella performances.